NOTE: This blog post was originally written for an appeared on the NEXT Marketing Agency’s website, which is no longer in use. I am posting it here to showcase a reference to my writing portfolio. The strategy in the infographic below is the brainchild of Sandy Gerber. The article was an elaboration on a webinar […]
Marketing résumé
I’ve thought about this section, and I think the best way to describe my marketing experience is to give you snippets from my resume. That should do most of the talking. Here goes! While working for a Vancouver business centre on a marketing contract Developed & marketed Web site. Established and managed a social media […]
Press kit writing and production for Shoo-Foo Eco Linens
In order to help this bamboo towel manufacturer and wholesale distributor gain an entry way into more specialty boutique shops and high end retailers, they needed a press kit to show off their history, company mission (not to mention company image) and product line. I worked on all the research, did all the writing and […]
Shoo-Foo Eco Linens Web site management & marketing
While I worked for my former employer, I sold and project managed the site development, Internet marketing implementation and functionality. This site was running on an e-commerce system and needed WordPress integration for e-marketing purposes. Today I still contributes to continual marketing efforts, including SEO, article and press release writing, e-commerce management, social media and […]