Joyce Grace

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How to negotiate an author-publisher contract

May 21, 2011 by Joyce Grace

Creating an author-publisher contract can be a time consuming and, perhaps, awkward process. This is because there are no formulas for writing a contract, only guidelines and standard industry practices to help lead parties in the right direction. Contracts can change from author to author, publisher to publisher, and even from book to book (Levin, […]

Filed Under: University taught me stuff Tagged With: publishing, writing

Why is competitive advantage so important? Read a detailed sample of a customer’s buying decision process

March 8, 2011 by Joyce Grace

The following is a project I worked on in university and describes what a customer might go through in the research and decision making process to purchase a phone plan with a mobile carrier.  It is insightful learning how competitive advantage can make a huge difference in winning customers, and also how products are created […]

Filed Under: University taught me stuff Tagged With: customers, marketing

Sample of a book marketing plan

March 8, 2011 by Joyce Grace

  The following is a fictitious mini marketing plan I created for a publishing class while in university studying communication.  I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses! IMPORTANT: You may not copy any part of this marketing plan […]

Filed Under: University taught me stuff Tagged With: book marketing, internet marketing, marketing

My opinion of cell phones in 2006

March 7, 2011 by Joyce Grace

This is something I wrote when I was still a student, and I find it interesting to go back and read about the influence mobile phones had on me just a few (ok, 5) years ago.  Consider how far we’ve come, so that now it’s more than just talking with phones that we’re addicted to […]

Filed Under: University taught me stuff

What could go wrong in an earthquake?

October 23, 2006 by Joyce Grace

I wrote this report when I was in university. I just came across it again and thought it was kind of funny, because it was like I had to learn and report on everything that could possibly go wrong if there were an earthquake in my neighbourhood.

Filed Under: University taught me stuff

African Americans and the Movie Industry (research paper using qualitative analysis)

August 8, 2006 by Joyce Grace

This is a research report I did for a class in university for my communication degree. Today the class is called “Design and Method in Qualitative Communication Research” and I’m pretty sure that’s what it was called when I took it. I find these reports interesting because they touch on matters that are significant to […]

Filed Under: University taught me stuff

The news tells the story of the slaying of Saddam and we analyze it (research paper using qualitative analysis)

June 27, 2006 by Joyce Grace

Below is an example of a research paper I did whilst getting my degree in Communication. It is a “textual analysis” of a newspaper story. It demonstrates that there is more to a news story than we see with our naked eye, and there can be some real serious analysis of what is being said […]

Filed Under: University taught me stuff

Cell phones and social settings (research essay)

June 12, 2006 by Joyce Grace

Note: I wrote this in university at a time when cell phones were still shocking people at how they were used in public and in social settings. Kind of neat to look back on this. References are at the end. Enjoy! ——- Our new cellular world As I sat in a coffee shop researching for […]

Filed Under: University taught me stuff

How politics and communication collide: the example of Bell Canada and the Vancouver 2010 Olympics (research paper)

May 27, 2006 by Joyce Grace

Note: I wrote this while in university. References are at the end. Enjoy! ——– Bell Canada and the Vancouver 2010 Olympics A review of the effects of convergence and potential impacts on the public due to the communication agreements between Bell Canada and the Vancouver Organizing Committee for the 2010 Olympics. In October of 2004, […]

Filed Under: University taught me stuff

How do we change our communication systems for the better? (essay)

April 10, 2006 by Joyce Grace

Note: this was a final exam essay that I took in university. To give some context, today, this course is called “The Political Economy of Communication.” Communication affects a lot more than we think. Hopefully this essay below will show that in part. Enjoy! —- Question: A number of readings suggested that our media and […]

Filed Under: University taught me stuff

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