Today, I call myself an Internet marketer, however it is hard to classify me into one specific talent pool because, well, it varies! However, all my backgrounds come together perfectly to complement the job I now do, which is to help businesses and organizations market themselves on the Internet.
Way back, I started in journalism. That gave me a strong sense of writing for mass audiences. It also trained me in media tools (believe it or not, Internet marketing utilizes A LOT of journalistic skills!). Afterwards I obtained a degree in Communication, which is where my instructors discovered my strong marketing skills. I ranked at the top of my class for every marketing course I took.
After graduating, I ended up at a company where I was trained by a very successful Internet marketer to perform a myriad of Web marketing services for their clients. That included search engine optimization (SEO), Social Media Marketing, E-mail marketing and more. After quickly mastering the art and science of Internet marketing, I ended up developing an extensive, and very concentrated, 8-hour course on the subject, which I also sold and taught to clients in one-on-one settings.
Around that time, I also participated in extensive networking activities. I guess my ability to explain Internet marketing in simplified terms was noticed. I was asked to be a speaker on the topic at a couple events. Turns out, I don’t like the spotlight at all :) The last event I spoke at was WordCamp Seattle (around 2015 maybe), on the topic of SEO. I was so nervous, I could have fainted. So, I decided, that was it for me (even though I had lots of compliments about it afterwards…don’t ask). I just can’t handle the toll that public speaking does to my body and brain. So, no more putting myself in that position!!! I am perfectly happy to talk about e-marketing subjects in private settings, though! And, I’m totally confident to research and write about it. For some reason, I have no nervousness about those other methods of presentation…
In my past, I also wrote a column for a Fraser Valley Business paper on Internet marketing and was interviewed by Business in Vancouver’s marketing magazine as an Internet marketer. Oh yes, and I co-wrote an e-book on Internet marketing called ‘The 6-week online business makeover’.
More recently, I have been a digital marketing and WordPress blogger on some of the largest industry blogs on the web. I get paid for these gigs, too. So, I’m not talking about fake content distribution or guest posting.
That’s just a brief re-cap of my accomplishments so far :) There is more to tell, but it’s not worth boring you with!
In January, 2011, I started my own company, which is officially called, Clicks Online Marketing (though I don’t use that name anymore – I’m just ‘Joyce Grace,’ myself, the freelance Internet marketer). I work with graphic designers and developers to produce WordPress content management systems and to perform successful search engine optimization (SEO). My company aims to provide complete transparency, clear communication, organized processes and high ethical standards to all of its clients.
These days, my Internet marketing skills and services now include:
- Web site development with a strong focus on Internet marketing goals
- Web content writing (conversion sales letters, long-form copy, product copy, ad copy, blogs, SEO copywriting, brochures, etc.)
- Search Engine Optimization (SEO)
And, I do other stuff my clients ask of me like, e-mail marketing, pay-per-click advertising, press release writing, social media marketing and more (website updates and maintenance included). Though, I don’t advertise these services or promote myself for them. I’m simply capable of handling them, when my clients need me to.
Today, I mostly specialize in e-marketing (including copywriting), web development and design tailored for the ‘front end,’ or ‘user facing’ side of things.
In my process, I go through a lot of evaluation to determine the way a website project will accomplish a client’s goals, the marketability of the content, how we will highlight the needs of its users..and even content architecture considerations.
I am ‘big’ on sell-ability and user interface on a site design and development project. For me it’s not just about how to make it or what it will look like. Those are extremely important, but they need a goal from which to build their foundation. My primary concern is how a site will accomplish the goal it was set out to do. Is it to gain more e-mail registrations? More sales? More bookings? From there, all the decisions should be made about design and development.
I wrote extensively about this process for the hugely popular, KissMetrics blog, which ended up being syndicated on Entrepreneur.com:
(That article should explain a lot about how I ‘think’ about websites when I approach them…but it’s still only a fraction of what goes into the work I do).
This might also help to get an understanding of why my process is different than most:
Since my background is in SEO, I always approach the sites I make from that perspective, too. It affects the design decisions, the content planning decisions, technical set up, and how we will update the site in the future.
I have done many SEO audits on sites as part of my current business capacity. Many sites I’ve audited often come with a lot of setbacks to SEO that require re-development. So when I perform web development for my clients, I aim to avoid those problems from the get-go.
If you’re looking for a website by a Vancouver web developer, copywriting or search engine optimization (SEO) services, I’d encourage you to get in touch!
My contact info:
Try [email protected] if that doesn’t work)
604 817 9962 (try e-mail first if possible)
You can also learn a lot about me, and the benefits of working with me, by reading the following pages of my site:
I am detailed, and that’s a bit much for some people. But I prefer to educate, and explain. I feel it equips people to know what to expect, and to make informed decisions about this important part of their business.
If you want the gist of things, I’m ok to talk on the phone and keep it short! Just let me know your preference!