Joyce Grace

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Starbucks success secret is to put profitability last on the list

June 1, 2011 by Joyce Grace

I love Starbucks. I don’t think I knew how to put my finger on it before. I just knew that of all the large mega companies in the world, I had a sweet spot for them. Some people like going local and supporting the little guys. I have no problem with that. But for me, […]

Filed Under: Anything goes Tagged With: business, customers, marketing

Why is competitive advantage so important? Read a detailed sample of a customer’s buying decision process

March 8, 2011 by Joyce Grace

The following is a project I worked on in university and describes what a customer might go through in the research and decision making process to purchase a phone plan with a mobile carrier.  It is insightful learning how competitive advantage can make a huge difference in winning customers, and also how products are created […]

Filed Under: University taught me stuff Tagged With: customers, marketing

Sample of a book marketing plan

March 8, 2011 by Joyce Grace

  The following is a fictitious mini marketing plan I created for a publishing class while in university studying communication.  I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses! IMPORTANT: You may not copy any part of this marketing plan […]

Filed Under: University taught me stuff Tagged With: book marketing, internet marketing, marketing

Press kit writing and production for Shoo-Foo Eco Linens

March 5, 2011 by Joyce Grace

media and business writing for vancouver company

In order to help this bamboo towel manufacturer and wholesale distributor gain an entry way into more specialty boutique shops and high end retailers, they needed a press kit to show off their history, company mission (not to mention company image) and product line. I worked on all the research, did all the writing and […]

Filed Under: Marketing résumé, Writing samples Tagged With: marketing, press kits, writing

Ready to hire me?

My contact info:

me@joycegrace.ca

Try joycegraceweb@gmail.com if that doesn’t work

604 817 9962 (try e-mail first if possible)

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My top picks

StudioPress Themes Lots of functions, easy control, GREAT support, pro security.

WPEngine - very fast hosting, and good support for the crème de la crème of WordPress hosting.

BackupBuddy - an awesome WP backup, restore & migration plugin (if you're not using WP Engine hosting and have lots of sites to keep safe or migrate)

WP Affiliate Platform which integrates with both WooCommerce and Shopp's WordPress e-commerce system, and others!

App Sumo "Daily deals for web geeks."


The above are carefully chosen affiliate links :)

Blog files

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