So, I was at the dentist this week, and I found it interesting how there were parallels of communication in my own business as a Web developer in Vancouver. My dentist is hilarious, and fun to work with by the way (this is my plug for him since he inspired me to write this blog […]
Starbucks success secret is to put profitability last on the list
I love Starbucks. I don’t think I knew how to put my finger on it before. I just knew that of all the large mega companies in the world, I had a sweet spot for them. Some people like going local and supporting the little guys. I have no problem with that. But for me, […]
Why is competitive advantage so important? Read a detailed sample of a customer’s buying decision process
The following is a project I worked on in university and describes what a customer might go through in the research and decision making process to purchase a phone plan with a mobile carrier. It is insightful learning how competitive advantage can make a huge difference in winning customers, and also how products are created […]