While I worked for my former employer, I sold and project managed the site development, Internet marketing implementation and functionality. This site was running on an e-commerce system and needed WordPress integration for e-marketing purposes. Today I still contributes to continual marketing efforts, including SEO, article and press release writing, e-commerce management, social media and lead conversion. Upcoming goals include implementing an affiliate program to encourage more sales.
Below is a screen shot of the Shoo-Foo home page. The owner was looking for something “pure” and simple, almost quiet, to reflect the brand. However, there was a strong desire to also incorporate internet marketing with their site, which meant a blog and e-newsletter, plus links to social media. Along with a designer, we worked with the owner to create this home page. It gives a visitor a strong first impression of the product, while also showcasing the four blog categories. You can also see a non-typical web font being used called Papyrus, to help aide the design.
Next we have a screen shot of the blog. The blog was designed differently than the rest of the site to give it more of a ‘blog’ feel, and to make room for Internet marketing tools. So we gave it three columns instead of two, a search bar, newsletter sign up form, social media links, photo category buttons, a ‘recent posts’ feed, and of course, blog posts to go in the middle.
After the site’s initial launch, I went in to add a Facebook “like” button and Twitter “tweet” button, plus other social network sharing buttons that would automatically post the article to a visitor’s network. They strategically appear at the top of the posts and pages to catch the attention of readers.
Finally, about a year after the site was launched, I went in to do more internet marketing updates to improve the blog usability and also, to start showing our Twitter feed, since we were posting interesting tweets that didn’t necessarily deserve an entire blog post, but certainly would be useful to the eco-friendly readers that visit the blog.
You can see on the left column that I incorporated a Twitter feed, and right below the posts I included ‘related posts’ thumbnails, so that older blog posts would still come to the forefront and encourage more reading, instead of remaining buried deep in the archives somewhere.
Finally, you can also see a new shopping cart category that I created – gift sets! I got to name and put together 15 combinations of products that went with lifestyle habits.