Recently someone came to me with a question about this article I wrote on Canonical URLs: https://www.elegantthemes.com/blog/tips-tricks/wordpress-canonical-url This person told me he was re-publishing his blog articles on the following sites: Facebook LinkedIn Medium Interesting, right? So what was the question? The question was: is duplicating content around the web bad, and should I be […]
What my dentist can teach us about trusting a Web developer and Internet marketer to do their job
So, I was at the dentist this week, and I found it interesting how there were parallels of communication in my own business as a Web developer in Vancouver. My dentist is hilarious, and fun to work with by the way (this is my plug for him since he inspired me to write this blog […]
Good Web sites require we stop treating the Internet like it’s a TV or a piece of paper because, after all, “the medium is the message”
My bachelor studies started out with a phrase that all Communication students had to know: “The medium is the message.” Thanks McLuhan. If you look up the Wikipedia entry for that, you’ll get this very philosophical, full of jargon write up that I don’t even want to try to decipher. But I will just explain […]
Why you should avoid having your business featured on most mommy blogs
I see it all the time: a business owner gets an e-mail from some mommy blogger who asks if they want to pay money to be featured on their blog, give them free product to try so they can write about it, or donate a prize for a giveaway. And so many mom-related businesses fall […]
Her site was lost but now is found: SEO for Chair Flair Wedding Decor
“I have noticed a HUGE improvement in my ranking when you do a search for chair covers, wedding decor, linens etc. I have had a ton of activity and lots of new clients calling and e-mailing daily.” -Shannon Collins, Owner, ChairFlair.ca To most people, the Chair Flair web site was a mystery. It looked great, the […]
The phone won’t stop ringing! David’s Vending SEO story
It’s no lie to say that SEO marked the existence, launch and success of David’s Vending. The company was brand new, and while building the site, (not thinking it would be indexed by Google until it was finished), it started to rank #1 for “Lower Mainland Vending”. I got a call asking what was going […]
Doubling expected sales of a daily deal
When Shoo-Foo, one of my clients, decided to do a promotion with ethicalDeal, a Vancouver-based group-buy company, we knew we wanted it to bring in the most attention possible, but we also thought it was going to be a small test run as a healthy first step for any future group buys we might participate […]
Sample of a book marketing plan
The following is a fictitious mini marketing plan I created for a publishing class while in university studying communication. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses! IMPORTANT: You may not copy any part of this marketing plan […]
Become a bookmarking butterfly – Article for Business Fraser Valley News
Below is the text for an article I wrote for Business Fraser Valley News for their Nov, 09 edition, but I never actually got the published copy to show you a pdf. Nonetheless, it still stands to showcase my ability to write! Here is the full text that was sent to their newsroom: Become a […]
Rules for an e-mail newsletter – Article in Business Fraser Valley News
Yet another article I wrote for Business Fraser Valley News, this one called “Rules for an e-mail newsletter.” You can download the article here: BFV oct 09 – Rules for an email newsletter Unfortunately, I never got a copy of the full page in print :( Below is the full text of the article before […]