It’s no lie to say that SEO marked the existence, launch and success of David’s Vending.
The company was brand new, and while building the site, (not thinking it would be indexed by Google until it was finished), it started to rank #1 for “Lower Mainland Vending”. I got a call asking what was going on – the business owner had no idea the site was appearing on search engines, and was already getting calls!
Realizing that customers were waiting, the site launch went really fast and afterwords a comprehensive SEO strategy was completed, so that the site would rank for “Vancouver vending,” and stay there!
Within months, the company went from zero to ultra success. Calls STILL come in several times per week, even internationally.
This has allowed the business to move into avenues it never thought it would go in – such as selling vending locations, selling vending machines, and helping new business owners get started with a vending machine business.
What about the competitors?
Well known, large and established vending companies with huge contracts in Metro Vancouver still do not rank as well as David’s Vending. What’s amazing is that suddenly, all calls were being directed to this new company that, only months earlier, had not been in existence. A new player in the field was getting all the attention! (And still is!).
It wasn’t just the SEO…
While working on this site, SEO did a lot, no doubt. However, when you compare DavidsVending.ca with other Vancouver vending sites, you notice a stark difference – there is a clear effort to convert visitors to buyers. Competitor sites look dated, and some even link to irrelevant information, or don’t show enough of what people want to know.
Davidsvending.ca also SELLS the idea of vending – it’s good for so many uses, and those sales benefits were brought out in the content. Charities can use vending machine commissions for fundraisers, without costing them a penny or time to manage the machine (the business also gets calls for fundraisers by the way). Same goes for staff incentives at workplaces, and schools wanting to raise money for extra curricular activities.
Finally, content, content, content – the site talks about everything to do with vending machines, from foods to safety instructions and different types of locations a vending machine can be placed in. The service speaks to the customer – every scenario requires a different solution, and so the pages and all the content offer the solutions to specific needs.
The bottom line?
SEO and Internet marketing built this business! The business owner himself said that what he accomplished with SEO could never have been done 10 years ago. In the past, when he had the same type of business, it would have taken him years to set up the number of locations he has now. By ranking well on search engines, he had a running and successful business in a fraction of the time it would have taken without it.