Ever heard of Well.ca? It’s my favourite web site ever! (I even wrote to them and told them!) Why? I plan to write a blog post about that soon (yes it IS internet marketing related!). But in the mean time, they’re having this big sale on food, that I just had to share with you […]
Neat online advertising opportunity for wedding-related businesses
For wedding-related businesses, I happened to stumble upon some very interesting info on advertising with WeddingWire.com. This is one e-mail marketing tactic that worked on me, and I followed up on it. Turns out, they’ve got a lot to offer. Here’s why: First of all, the most interesting to me was that I looked at […]
Why risk not following back the people who follow you on Twitter?
I just had to share this. I was about to unfollow a company that never followed me back and I stopped myself because I realized the bigger implication of this, and the marketing lesson that can be learned from not following back the people who follow you on Twitter. So I wrote them a letter. […]
It beats me why this YouTube video might make money one day…
The other day I got an email from YouTube inviting me to make money with them. I went through all the steps to set up my AdSense account but they left me with a great mystery to discover: which video got them to send me that email? I really thought it would be thousands more […]
Eight Business Lessons to Learn from the 8 Billion Dollar Profit of Trader Joe’s Grocery Stores
If you read my former post on Trader Joe’s being named one of Fast Company’s top 50 most innovative companies of 2010, you will know why I believe they do good business and marketing so well (twice as much as Whole Foods, while staying local too). Now I’m going to give you 8 lessons, one […]
Eleven good reasons why Trader Joe’s became one of the top 50 most innovative companies
If you were to visit this page you will see that MY favourite store, Trader Joe’s, was listed as one of Fast Company’s 50 most innovative companies last year. Naturally, I was thrilled to hear this. (By the way, with Apple being ranked #1 for most innovative, and Trader Joe’s, a grocery store, being ranked […]
Joyce’s E-Commerce Throw-down: BigCommerce, ZenCart, WP E-Commerce, Shopp for WordPress
Below you will find a summary of the e-commerce systems I’ve been exposed to, and in some cases, my own experiences using them. I’ve done a lot of digging on this issue for different client needs, but the report below is by no means complete. The bright side is that this blog has a comment […]
Why you should avoid having your business featured on most mommy blogs
I see it all the time: a business owner gets an e-mail from some mommy blogger who asks if they want to pay money to be featured on their blog, give them free product to try so they can write about it, or donate a prize for a giveaway. And so many mom-related businesses fall […]
Starbucks success secret is to put profitability last on the list
I love Starbucks. I don’t think I knew how to put my finger on it before. I just knew that of all the large mega companies in the world, I had a sweet spot for them. Some people like going local and supporting the little guys. I have no problem with that. But for me, […]