Recently I read an article titled “The Content Conundrum” by Christopher Detzi on boxesandarrows.com and it was awesome. I loved it, and I shared it. This article is NOT an argument against Christopher’s point. He made a very good one. I just think he forgot something, but I think he’d probably agree with with what I’m about to say :)
The designer and copy writer need to speak to the SEO too!
The reason I thought to write this article is because recently someone asked me whether or not he should have text on his home page for SEO, because he didn’t want to have the page scroll. When I gave him my answer to that, he then concluded that perhaps the design of his site should focus around the content, instead of the other way around. I shared Christopher’s article with him and also explained the following:
“Most people make the mistake of thinking design is what it looks like…People think it’s this veneer — that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like. Design is how it works.”