The gist of this dog product website project:
A web agency came to me hoping to find someone who could carry out effective development of a website design. Their client was a dog nutrition company that needed to establish its presence on the web. While my part in the process of this website was only one portion of the whole, the web agency trusted me to not only manage the proper coding of the site, but also to advise on SEO matters and content input, where need be.
This site has since been taken down from the web. At the time, it was meant to act as a secondary website to a main business, PRN, which I also had the opportunity to work on.
The nitty gritty details of this website project:
This site needed to be made with responsive development. To me however, the other important thing was maintaining good SEO and optimization. So in parts that were hard to code as ‘live’ text, my team and I tried to ensure we were not taking the easy way out by using static images. In my on-site SEO audits, I always point this out – that embedding text into images is a lost opportunity for SEO.
This site also had the need for a special feature on its home page, where users could click on a “+” sign somewhere on a dog’s body, and then see how the vitamin supplements would benefit that part of a pet’s health. We were able to use an existing plugin that provided a ‘tool tip’ feature, and then customize it to the design specifications. To do this in a responsive way required some work, too, but we didn’t give up.
Having used a designer I regularly collaborate with, the implementation process during web development on this site was also more efficient. When this is doable, the designer and I have regular communication that can speed up the delivery of details, answer questions, and work to resolve issues in design that become problematic during development.
This site was a task in project management and communication, as three to four separate parties were working remotely to produce the site from design, development and then extra implementations of code not done by my own team. On top of that, the end client was providing all content, which had to be transferred to the appropriate parties, for smooth website creation. This meant clear instructions, organized structures and most of all, efforts at interpersonal communication. We pulled it off, and it turned out well! The client didn’t need to know about the happenings in the background – in the end, they got the site they paid for, and a pretty nice one at that!
- Genesis WordPress web development implementation of an agency’s design
- Responsive development, and consideration to keep the design SEO friendly during development
- Tooltip pop up features
- Editable home page widget areas
Other work done for this client
This client hired me to manage development of another site for their company.